The two founders understood the dark side of the industry through personal experience. In 2012, Xu bought a wooden urn worth thousands of yuan after a relative died. But he found he had been cheated as the inside was made of scrap iron. The same year, Wang Dan' s mother was critically ill in hospital David Perron Jersey , where he witnessed two nursing workers fighting over the kickbacks instead of caring for their patients. During a year-long investigation in Beijing, they found almost every link in the funeral chain - hospital morgues, funerary stores, ambulances, funeral parlors and graveyards - operated in cartels with windfall profits.